Today I’m in Chapel Hill, North Carolina USA and something happened today which reminded me why as speakers we have to use both incremental innovation and transformational innovation to grow our speaking businesses.
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Today I’m in Chapel Hill, North Carolina. And we’re actually in a interesting area. This is called the Research Triangle, Raleigh, Durham and Chapel Hill has a lot of research companies are big companies, especially in biotechnology technology. And something I was talking to someone today we were talking about the different types of innovation. And, you know, a lot of companies and also a lot of like speakers, we focus on the kind of incremental and incremental innovation. So for example, trying to get, you know, increase the number of daily inquiries that we receive, or increasing number of pitches we’re doing every day by a little bit more. And that’s all great. That’s all part of what you have to do. However, sometimes it what actually is required is more transformational innovation. And that requires actually asking a lot of questions. No, they say, I think Tony Robbins said the quality of Your life is the quality of the questions that you ask the rights of all tasks that judge your process by the quality by that by the questions, not their answers. And so if you really want to create those big seismic changes in your speaking career, there’s transformational changes, to really step things up. And in a big, big way, it does require asking some more fundamental questions. And certainly, really thinking a little bit more kind of strategically as well. So there’s definitely a place for incremental innovation, which is, you know, doing all those individual things. Sometimes it’s called that the value chain, improving the value chain or efficient marketing know and improving the funnel, your marketing and sales funnel. And that’s really important. But often, it’s actually really important to do some of the bigger incremental innovation and asking those bigger questions so others may have questions for you. Big Questions could be around am I speaking in the right territory? am I working with the right partners? The right speaker bureaus? Is my topic that I’m speaking on, do I need to maybe switch up the angle? I’m coming on my topic, so it makes it a little bit more relevant. Where is the speaking industry going to be in the next five years? How do I change? We’ve got a lot of change in terms of online and offline asking some of those bigger questions will have a more profound effect on your speaking business, and it certainly has a more profound effect on the kind of transformational side of what you do. So my name is James Taylor, here in Chapel Hill, North Carolina. Thanks for watching.