SL050: The Power Of A Premium Speaker Brand – Interview with Sonja Piontek

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The power of a premium speaker brand

Sonja Piontek is a keynote speaker on unleashing potential and UltraCreativity. During her years as Marketing Director for BMW Asia, Sonja was responsible for the brand’s strategy and marketing activities across Asia, including the introduction of the BMW brand into new markets. Today when not inspiring audiences, you’ll find her travelling the work taking photographs or helping business build their brands through her consulting firm Sonnenkind.

Brand strategy
Naming strategy
Sonnenkind
Brand tours
Singapore speakers community
APSS
The power of a premium speaker brand
The corporate market for speakers
Understanding your clients challenges
LinkedIn marketing for speakers
Onboarding your virtual assistants
Professional speaker videos

Speaker Bag: Selfie Stick, Camera
Tool: WhatsApp
Book: TedTalks by Chris Anderson

Website: sonjapiontek.com

Artificial Intelligence Generated Transcript

Below is a machine-generated transcript and therefore the transcript may contain errors.

Hey, it’s James Taylor and I’m delighted today to have on the Speakers Life Sonja Piontek. Sonja Piontek is a keynote speaker on unleashing potential and ultra creativity. During her years as marketing director for BMW Asia. Sonja was responsible for the brand strategy and marketing activities across Asia, including the introduction of the BMW brand into new markets. Today, we’re not inspiring audiences, you’ll find that traveling the world taking photographs, or helping businesses build their brands through a consulting firm sonnen kind and it’s my great pleasure to have Sonya with us today. So welcome, Sonja.

Hey, James, great to be here with you. So share with us all what’s happening in your world at the moment. Well, first of all, it’s been the most incredible journey, something I could not have dreamed of when I left BMW. I mean, obviously coming from such a comfort Life being the marketing director for BMW in Asia, to to leave that world was quite a big step for me. And as I started considering that step outside my comfort zone, a lot of people actually told me Nanananana, you’re not gonna leave BMW, you’re not going to leave that career. And it took me a few months to actually get to terms with that decision, and gather the guts to step outside that very, very comfortable comfort zone and start up a totally new life. And the last two years have just been phenomenal. So take us back a little bit, you know, how long were you at BMW before you kind of left and kind of went on to do your own thing? And and did you always kind of come from this world of branding and marketing? Was that what you were going to train initially? Well, the funny thing is, I’m originally from Munich, the hometown of BMW. I did not start my BMW career in Munich. I actually started my career with BMW New Zealand, the first of those across the world. So I started in New Zealand as the the events and CRM manager many, many years ago, I then worked for BMW in various different roles in different countries, always on the marketing side in a lot of strategic roles. That my my last big role in Germany was, I was the head of naming and branding for the BMW group globally. And amazing job where I sort of learned a lot about brand strategy about naming strategy about a lot of visionary topics that were happening within the BMW group globally. fantastic job. And that was before I came to Singapore as the Director of Marketing for the Asian region, and that obviously was an absolute dream come true.

Being responsible for one of the world’s most prestigious brands in one of the most amazing fastest growing, vibrant, vibrant regions of the world. That was just it was too good to be true in a way. But at some point I just got this feeling of, there’s got to be more in it for me in my life in terms of unleashing my own potential, doing more things that I really deeply, deeply care for. And whilst building a brand and creating unforgettable experiences for customers has always been something that really drove me. It was sort of it came to a point where I said, I really want to want to just do the things I personally care for. I want to do them in a way where I’m not slowed down by politics, by structures by by things that just happen in big organizations. And I don’t mean it in a bad way. I mean, a huge organization like BMW only works because there are so many structures. There are so many discussions. There are so many me things and so many people involved. But I just I wanted to move things quicker, to be more impactful, and to really do things where I could add tremendous value in relatively short time also. So that’s when I left BMW. I started off I’m setting up my own agency and it’s called zonin kinte, which basically means child of the sun. And it’s the it’s the nickname my dad used to give me when I was a kid. Very, very positive. And it was it was a bit of payback time and to say thank you to my dad, for a lot of things I caught my first companies on in kin, which in English also is quite nice on and kind sounds quite okay. And what we do with with Solomon Kane is we basically create incredible tours to the most amazing countries like Mongolia like New Zealand, like Nepal, and we take brands and their most VIP on most treasured customers on these tours.

And the whole idea is to turn customers into total fans of those brands. Be it for brands like Land Rover, Lamborghini, the silent carriage brand, or I also do a lot of work for like a camera. It’s it’s the most amazing, stunning tours. But we’re not a travel agent with a true brand building. agency that fully understands the power of brand building and the power customers have and the revenue customers give you once you’ve managed to turn turn them into fans. So that is something I’ve I’ve just always been passionate about. And now I can actually make money creating those incredible experiences for top notch brands worldwide. It’s beautiful, it’s just beautiful. And in terms of this, this you know, this passion that you have unleashing potential not just in yourself but in others and in organizations as well. There’s obviously so many different ways that you could do that. speaking and writing experiential workshops, there’s so many different ways you could you could do that. What made you decide on the kind of, I guess the delivery modes that you decided on which is around definitely around the speaking and those kind of experience, the experiential side, the experiential side setting up that agency, basically, it just came naturally I left BMW A week later, one of my my friends here in Singapore asked me Well, can you please help me I want to want to take this trip to Europe with my entire family. And we just want something special. I don’t just want to book yet another boring holiday can you create a special experience and I’ve done a lot of those specially curated VIP trips for BMW during my time, I set up the largest driving activity outside of headquarters. So this came naturally and the speaking funnily enough, I started doing the keynote speeches sort of in my last year at BMW, but very clearly, they were not really interested in me. They were interested in the marketing director of BMW Asia.

That was all it was about. So they booked me, I went on stage I delivered. And when I left BMW, my feeling was that, obviously, I’m not gonna get booked again. But Funny enough, they all kept calling me again. And they were like, Sonia, can you come to this? And that event? Can you come to our conference, we would like you on stage and said, Guys, nice, thank you for calling. But I’m no longer with BMW. You can’t put the title on your, on your invitation and sort of, they’re like, no, but we don’t care about your title. We care about you. And I’m like, hang on, hang on. What do you mean, but I’m no longer the director of marketing. They’re like, yeah, it doesn’t matter. We want you on stage because we loved what you did. And we want you on stage. We want you to inspire all audiences. So I was totally taken. I really didn’t actually spected so I’m like, oh, wow, well, if they really want me, then I’ll come go on stage and I’ll share my message. So I started well, I continued doing my keynote speeches. Obviously, in the beginning, a lot of those were on brand building, how to actually create true return on investment through a different kind of marketing, not just the boring old stuff, but really new creative ideas. But then, as I as I kept doing those, and as I kept getting, getting feedback from audiences, the one thing I kept hearing over and over again, is how I was able to touch people into deeply inspire them. And it got me thinking that the inspiration was probably not so much the marketing content, the brand building content, but it was my way of thinking. And I spoke to a few people in the audience that had given me that feedback and they were all like, the way you think is so different. The way that you triggered something in us is so powerful. Full, that we just want to do things differently now. And that was how I got into motivational speaking. And very quickly afterwards, I had sort of done my first speeches on what I called soar, because you can simply because it was part of my story to unleash my own potential to just sort of tap into my, my, my strength and, and just let out what was what had always been there.

And within another half a year or so, I kept getting getting booked a lot more for my motivational speeches and it’s, it’s so much more rewarding. Even then the brand building because in a way the brand building is a lovely technical technical skill. And I can I can definitely inspire people to do things differently and to come up with totally new ideas. But when you when you talk about unleashing potential and locking ultra creative activity in people is so much more powerful. And I’ve just I’ve just enjoyed this journey so much, being able to inspire people being able to help them be open for change, have an edge on mindset, and just tap into their ultra creativity that I deeply believe every single one of us has, if only we would start to allow it. And I think that journey that you went on, of, obviously, when you initially started speaking, speaking on the topic that was, was your job title that you always had real strong domain expertise, but then gradually over time, kind of finding and feeling your way actually, what what do I resonate with as a topic? What is the audience resonating with? I think it’s actually a very common thing and I think it’s actually quite a quite a good way to do it because it allows you to get out there to start building your craft as a speaker, getting those the experience of getting front of audience and having a sense of confidence that Okay, you might be learning different things in terms of technically as a speaker, but the actual content you feel solid on. And then gradually over time, you start to make yourself a little bit more uncomfortable, push yourself into new places with the, with the actual topic. You live in Singapore, that’s a city, a country where you have so many different speakers. And that’s smoke as you’ve seen people. And I also think when I travel there, I think it’s both both a wonderful thing. And also, obviously a bit of a curse as well, because you, you’re in a very competitive space, geographically there as well. But it also gives you the ability to be able to see lots of different types of speakers who have very different types of business models. And as you were kind of looking at your members of your community of fellow speakers, whether with a particular speakers either in Singapore or speakers around the world that you said, that’s the kind of either the kind of Speaker I want to be or that’s the kind of speaking business that I want to build Or that’s the way that I want to build my own speaking business.

Well, what you said about Singapore? It’s definitely true. I mean, there’s it there’s a huge speaker speaker community, which is beautiful in in many ways because you’ve got a lot of people you can mingle with. You’ve got a lot of people you can learn from, but you can also share your learnings with, but obviously also you’ve got a lot of in house competition in a way. What I did from a very early stage of my speaking, is I basically, I never had this one speaker where I said, Oh, one day I want to be like such and such, but I allowed other speakers to deeply touched me and inspire me. I technically obviously learned from various speakers. I had to look at different or I still am looking at different business setups that that different speakers have And sometimes you come across speakers where you say, hey, great, it works for you, it certainly wouldn’t wouldn’t be what I would want to do. One thing, for example, that that really surprised me that the denomination, CSP, for me was sort of the top notch speakers. But the way you can earn that that title is basically through a rather rigid number of like, you need to have a certain amount of income plus a certain number of speeches. But it turns out that most of the titleholders in Singapore, actually predominantly trainers. So that was something that I was actually quite shocked about, because for me, it was sort of like that, that mega title for speakers, but then most of them are actually predominantly trainers. And that’s something was it. Okay, so that is actually part of that industry as well where, for me, it was really In the beginning only if I’m talking about a speaking career, I want to make this a speaking career. And yes, I also do some trainings, I do some coaching. But for me at 90% of my speaking career actually needs to be speaking. Yeah. And that’s something that I have defined for myself.

And I think that’s, I mean, essentially, people come at it from, from different perspectives. And one thing I’m wondering is, obviously, when I came into speaking, I’d background in things like online marketing, and so that even though I don’t speak about online marketing, it gave me a little bit of an edge in relation to other speakers at once. I’m just comfortable with online marketing and digital marketing. Now, I would say one of your edges, not just one, but one of your edges is around branding, you have to understand at a very deep level, you’ve done a very, very high level. And so I’m wondering as you were starting to think about yourself, as a brand, I don’t want to have sense of brand you’re here or anything as well. What you yourself into the third person. But at the same time you would have been looking be able to see around lots of different speakers and see what some speakers are doing right around branding and some speakers want perhaps doing quite as well. What did you decide to do for your your own branding? How do you think about your own brand as a speaker?

very vital point and I’m glad that you start. Start talking about it. Because what a lot of people do they’re sort of very concerned about getting the the keynote right getting the topics sorted out getting possibly their their nice, sorted, which already is a big step. But what most speakers don’t really understand is the power of a professionally set up premium brand. And I was just giving a speech in India last week actually, about building premium brands in the digital age, what it takes, what it means and why it is so important. To do, I mean, if you want to play on the top, you really have to set up your brand properly, professionally, and you have to set up a premium brand. And that’s something that obviously with my background, for me it was it was something so easy to do, because I’ve been doing it all my life. But when you then see how some some of the speakers, even established speakers totally struggled with it. It got me to a point where I said, You know what, I’m actually also going to start offering branding services, simply because I see there’s so much need. So we’ve now created a service called the brand aficionado, aficionado, standing for someone deeply passionate as well as knowledgeable about a topic. So the brand aficionado we basically help aspiring speakers as well as established speakers and trainers and other businesses to build professionally build their premium brands. And sometimes it comes down to simple things like getting the quote identity, right? What does that mean? Like basically having the rules in with what you communicate, like, What colors do you use? What font do you use? What’s your tonality? What’s your visual language? And it’s, I mean, even just going to that, through that, those steps of thinking about it, what color language do I want to use? What visuals do I want to use? A lot of people just do what they feel like at the very moment, but to systematically and strategically set that up will set your brand apart. And it’s it’s beautiful to see how with a few little pieces and, and a few sort of the basics how much difference it already makes.

And what was your thinking, a brand like a BMW, it sits in a position it’s a it’s an aspirational brand. It says it’s a luxury brand as well, but at same time is a consumer focused brand. So I’m wondering who your own What you do on the topic of unleashing potential, because in one if you first hear that, that can feel like a very direct to consumer, I can imagine, you know, speakers speaking around that topic to you know Tony Robbins style very consumer focus, but then your background is having deep a deep understanding of those, that corporate market and understanding that kind of higher in the mind. So, how did you decide because unleashing potential deciding which market did you want to serve first? What was your thinking around that? So, a market that works extremely well for me and where I get most of my bookings is obviously the corporate world. What they appreciate a lot is the fact that I understand them I speak their language. If when I meet the board member to pre discuss and align on the keynote on the objectives on the challenges they are facing, they immediately understand that I under stand them. And I’ve had it so often these discussions where they they just look at me and go like, Okay, you’ve been in similar situations before you know how the corporate world works. And it’s extremely helpful for them to be able to speak with a speaker and brief a speaker that understands their world that understands their challenges, and that knows how to solve them and how to craft a keynote that will then fully support their objectives. And that’s something where was, yes, obviously talked to the individual and help the individual unleash their potential. In the end, I really help the organizations, increase profitability, have much better working teams, and have teams that trust themselves to achieve totally new heights. So whilst it seems like my end client is the the individual audience member, it’s really the corporate In their strategic objectives, and I understand coming from that background fully understand what they need in order to reach those objectives, objectives. So it’s really, for me, the corporate world that works best.

And it’s interesting as you say that and I’m suddenly reminded of a great speaker, Sally hogshead, who came from albeit the world of avatar, advertising that was her world and come New York advertising. And she knew very well that what the thinking was in terms of brand managers and marketing direct, she knew that language instinctively. And when she decided to become that speaker, on topic around branding with like fascination, she knew the lingo. She knew the language so well. Like, I’m not just speaking, I’m not just having a conversation or a discovery call with a speaker. I’m actually having it with someone who really has felt my pain as as experienced that as well. And that’s a very different type of conversation that you have on a discovery call. Yeah, and I have that so often all So in, in discussions with very high ranking managers, board members, where, for example, the team was like, Oh, yeah, yeah, no, we don’t have any challenges in the team. It’s all good. We just want to have a bit more motivation. At the moment. The, the board member, for example, stepped in, they looked at me, they said, she speaks our language, we need to be open, we’ve got massive challenges. These are our challenges, keep them keep them to yourself, obviously. But this is exactly what we what we struggle with at the moment. But it also asked the right questions because I could just walk in and say, Okay, let me do my motivational bit. And let me just sort of get a few laughs and get people motivated a little bit. But that’s not what I want. What I want is I really want to help them reach their objectives, and help that the employees become part of the process and part of the team.

I think that’s impressive. That’s a very powerful value proposition, going to a client having having that type of discussion. And I’m wondering as you’re talking with all these clients, now For a speaker on the topics, the use of Econ, what are those kind of key challenges that you’re hearing time and time again from those guys because if you work with different types of speakers, often they when they’re working with clients, they’re hearing like three or four key challenges coming up time and time again, one of those for you and the clients you work with. Quite often it’s the, the lack or the, you know, the lack of in employees to be open for change. So what I can really help with is opening up for a more change focused mindset having more agile mindset, because a lot of lot of organizations are struggling with huge technology changes with huge internal restructurings and from for most employees, and I can totally relate to it. They’ve been in certain positions for 10, sometimes 15 years and all of a sudden someone is shaking Shaking on their chin going like Hey dude, why don’t you move somewhere else? Why don’t you do things differently now and people are scared so quite often the discussion is around Can you please help help us make our teams or our employees more more agile in their in their thinking more open towards change so that’s that’s a very very big topic in many of the of the of the corporate clients I deal with.

Now your speakers you member as well and usually the when I’m working with speakers who’ve been speaking for a while the two questions I normally ask them is which of your speeches because they may have multiple speeches that point is the one you’re getting booked for is it was almost like this is the easiest thing to put you can book it, you know, clients just would just happily book it day in day out. And then the second question I usually ask is What is your number one lead source how people finding out about your offer your brand your keynotes and which ones is really Converting best so on that second question is someone the journey that you’re on and also someone that has a very strong experience in understanding marketing? What are the the the marketing channels that you’re finding is currently working best for you. Um LinkedIn works really well for me um, personal recommendation is probably my number one source still. And the whole area of full on online marketing is something I understand I need to milk a lot better. So the first two years after being w i was i was so busy running my agency that I simply did not have enough I didn’t put in enough time in properly setting up my my marketing my back end sales and marketing for my speaking career. Also, because it just the gigs just came coming in so nicely that I Slightly neglected that part of the business. And I’ve only just started properly professionally setting up my speaking business as a business. I’ve got two ladies from the Philippines now working, I’m working 24 seven on this topic with me. And we are just sort of setting it all up as we speak basically. And what with a lot of earnings and it’s To be honest, yeah, I mean that that,
that are interesting, that step of Actually, I know a lot of our speakers, you members, the the often be quicker, they’ll bring on a virtual assistant or VA or whether it’s from Philippines or somewhere in the world just to start to kind of leverage their time a little bit better. So and, and we hear I hear lots of different experiences from and obviously I try to pray kind of guidance on that side as well. But what has been what has been your experience of doing that in New York, obviously, you live in Asia, you’re very familiar with culture as well, but There’s always teething challenges. So So what has been your experience of working with VA?

First of all, I don’t call them vas because mine are a lot more than just assistance. Mine are full on employees that deliver on a very high level, it took me a lot of time to find them. I didn’t just sort of reach out to the first first one that sounded okay. I allowed for about three, four months for every single one of them to find the right person. And then what I also do, the moment I had them on board, I flew them to Singapore for for one week onboarding, which proved to be highly, highly efficient. Because also, I mean, if you just have a virtual assistant that that helps you with some calendar bookings, and sort of does some research with you, for you fine, but I wanted them to be full members of the team to fully understand why we’re doing it, how we’re doing it. So I invest A lot of time in them. And we’ve become a very close team. And every two, three months I host a, we call it the boot camp, simply because we all get together. And we just work 24 seven on on the latest topics. And that is something which is extremely valuable for the progress of the business for the team spirit, but obviously it also costs a lot of money to do these things. And it’s something where if you want to do it, right, you just got to invest that kind of money. So my experiences with my team has been fantastic. But I’ve also heard a lot of horror stories from people that didn’t go through that filtering process in the beginning that didn’t do the onboarding, that don’t don’t invest in actually meeting their teams. And that that don’t spend the time in working together with their teams.

Yeah, I mean, you’re absolutely right. Yeah, I certainly find that with the team. I think all all of our team members have been with us over three years now. So they’ll be with us for five years as well. And it’s definitely as a building that relationship. And the thing I often find very interesting working with sisters, if I’m not physically in the same place as them is that that role of the coach or the mentor to that employee has a slightly different flavor to it than if you were actually sitting across from each other, every day as well. And what I personally find very rewarding. And I think this is where, where it’s great to hear that you’ve, you’ve had a fantastic experience working with your book putting a team together, because that’s not always the case. And sometimes when I hear that the hasn’t been the case that they had a good experience is because they’ve assumed that one system or one system can do every thing, the social media and everything possible. Rather than thinking Actually, this is something they’re going to have a core set of skills, but I really want to invest in that person and as you say, what you’re about which is unleash the potential of that team member.

And another thing that I always teach or talk about during my talks is focus on focus on strength. I mean, there’s certain things that that my two ladies absolute shit it, there’s certain things I’m absolute shitted like, and I would never force someone to do something they’re not good at. For me, it’s always Okay, what are you good at? What are you passionate about? Where can you create the biggest value? If I forced a super creative person to sit down and fill an excellent list with 5000 bits of information, that person is only going to fail and be unhappy, and I’ll still have to pay for it and get get a correct result. So for me, it’s always been see and talk openly. And that’s something I always do talk openly about the topics people are dealing with and are always awesome. He said something you should be comfortable with. Is that something you’re good, good. And can we spread it in the team different I mean, certain things just have to be done if we need to do a translation into German I mean, it’s me because I’m the only one that speaks German. And sometimes it’s, it annoys me if I do a speaker information pack, and then a bureau in Germany says, Oh, can we have it in German, please? And I know that I’m the one that has to then translate it, unless I give it to someone else. But yeah, but for me, generally with 80% of the tasks, focus on the on the strength and get people to do things that good and passionate about because that way you get most amazing results. And then you’re obviously part of that that community of speakers and Singapore’s APS there as well, a great organization. What’s the best piece of advice that you’ve received about building a life and a career as a professional speaker? I think I think the best piece of advice or the biggest wow moment for me was when very early into my speaking I wouldn’t call it Korea then sort of after I’d left BMW and got my first two Three gigs of being on stage without actually considering myself a speaker, or without knowing what this whole world was all about, somehow, and I can’t even remember how I got invited to an APS meeting. And all of a sudden, there were all these speakers and all these super nice people and, and all of a sudden, I realized, well, there’s people who actually live off being a speaker, and it’s a full on profession.

And there was something. I mean, obviously, you know, the Tony Robbins and of the world, but that there’s so many people who you create an amazing career around, it was something I was, I was just stunned by. And that was the first time that I thought, wow, this is actually a great thing that that I could do as well and that I actually want to do as well. So this was where that moment when once I had already set up my agency. I also thought, I also want to be a professional speaker. And that that moment was so powerful, and I started like Within the next week, I’d set up my first website of zanya deontic as a speaker, and it just it developed from there. I then took it obviously quite seriously to set up a proper speaker brand and not just sort of fiddle around and see where this was going, but to just properly set it up and, and be taken seriously. And within the first year of being a speaker, I had a lot of global gigs. I mean, I even spoke in the Allianz Arena in Munich, I mean, in an arena, me non footbath and never been arena. And all of a sudden I’m walking into the arena and I’m the big speaker there on stage. I mean, if you do it right, these things are possible.
And essentially guys remember when you got that, that opportunity and you know random conversation about how to take advantage of a great opportunity like that where you’re an amazing venue like that. What What advice would you give to someone if let’s say they get the opportunity to go speak in a great stage where it doesn’t have to be in an Rena, it could be just a really nice space. That look really good. What advice would you give to that? Okay, there’s just one thing to say, get professional photography and videography. That’s the only thing. I mean, yes, you’ve got to nail it content wise, you’ve got to be doing all the other things and bits and pieces, right. But for for a venue like this, I employed my own photographer, and I had a team of three people taking videos. And that is, I mean, just the photos that we took during that speech are worth so much in terms of positioning me as a as a premium top notch speaker globally. So get the right photography and videography.

Now you’re a very experienced traveler, you travel to all these wonderful places, take people to these wonderful places around the world. So I’m wondering, what is in your speaker bag, what is in that bag that you carry with you to all of your various speaking engagements that you never leave home without? Okay, my my my sort of pre packed little remote has a lot of little gadgets, but they’re not very fancy. And I say that without being ashamed because one thing I have learned, the best camera is not the fancy one. It’s not the super high end one the best camera is the one you carry in your pocket that you actually use. The best equipment is the stuff that you actually understand easily that you can hand over to someone else and say, shoot this without them having to do the degree for that to get it. So my equipment apart from my Leica camera, which I carry, but that never leaves my hands. My equipment is relatively simple. I’ve got my phone, I’ve got a cell, sort of a pro selfie stick. I’ve got a little little camera. I’m probably going to get another camera now. But it’s nothing super fancy. It’s just stuff that’s easy to carry, easy to use, and that’s not annoying to us because the moment it starts to get annoying, you’re not going to use it and you have another A resource or a tool or a mobile app that you find invaluable to your life as a speaker now? No. I have not found I mean, obviously, I’m using certain different apps. I have not found one where I would go wow, that’s an amazing app. For me the most powerful one is at sorry to sound so so funny is WhatsApp because that I communicate with my team constantly via WhatsApp. We share a lot of lot of materials through WhatsApp. I don’t have the one great app that helps me as a speaker. Unfortunately, not.

And what about a book if you could recommend one book to our listeners? It could be a book on speaking or it could be a book on the topic that you’re really know about, which is this this unleashing unleashing people’s potential. What would that book be? good books that I’ve recently read. Um, I really The book tech talks, very powerful one that inspired me at a very early stage of my speaking career. Um, I am you know what? When we talk about books, one thing, one thing I think I wanted want to add here, a lot of speakers globally, have written books, some more substantial than others. But what what I really want to put a focus on is, if as speakers we have that urge of also being published. Can we please all try to just be published with substance? I’ve been handed so many books that were slightly bigger than flyers that were created in very little time and you can you can you take a book and you immediately see that this is sort of a book that was done in two three weeks. I have to have Respect for quality. Ron Kaufman’s uplifting service isn’t New York Times bestseller. It is a new New York Times bestseller, because Ron knows what he’s talking about that book did not happen overnight. So that’s fun for me a big plea for the in the speaker community. Let’s all create more valuable content and not just publish books because it’s one of the things you’ve got to do as a speaker. Yes, sometimes that thing of just because you can doesn’t mean that you should. You should you can publish a cheaply doesn’t mean you should publish. And it might it might look not look nice on your website to say, hey, I’ve got a book. But when people then hold it in the hands and it’s 25 pages out of which five have a commons with 17 typos on the first three pages. It ruins your brand as a speaker. It totally ruins your brand as a speaker.

Now let’s imagine you wake up tomorrow morning. Wake up, and I hope I do. You’ve always Singapore or wherever you are, we’d like to wake up in the morning, okay, but on the 64th floor overlooking Marina Bay since then you’re going to wake up tomorrow morning as a great view. But you’re gonna have to start from scratch. So now, no one knows you, you know, no one. But thankfully, you’ve got all the tools you feed all the knowledge you’ve acquired over the years. What would you do now? How would you restart things? Um, I would probably restart with an empty sheet of paper and a pen. I would start putting down the strategic steps that I’ve undertaken those last two years, I would probably get a great team right from the start. I would probably invest more into one or more I would invest because I don’t have that at the moment. In a I would probably employ someone like you, someone who totally nail sales and online marketing and I would just get the Writing together and and just start building it, building my speaking career with the same content, but a more competent team right from the beginning. Well, Sonia, thank you so much for coming on today to the speaker’s life. If people want to connect with you, about your Speaker Pro speaking programs, there are things you got going on, where’s the best place for them to go and do that? Probably www zanya pyon tech.com and zanya is spelled with a j so sunjai young tech.com. Well, thanks so much for coming on the show today. I wish you all the greatest success with your speaking.
Likewise. Thank you so much, James. It’s been an absolute pleasure.

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