Behind the scenes of a successful Speaking Business – #134

Behind The Scenes Of A Successful Speaking Business 

100 million new businesses start every year and 90% of them fail within 3 years. How do we create sustainable speaking businesses?

Simone Vincenzi is a multi-award-winning serial entrepreneur and author who has helped people to launch more than 500 profitable businesses before he reached the age of 30. He writes for Forbes, Entrepreneur Magazine and regularly features on tv and radio.

• How Simone Vinenzi got started as a speaker?
• What was his biggest breakthrough as a speaker?
• How can speakers monetise better their expertise?
• What tips would he give to every speaker to build a profitable business?


Artificial Intelligence Generated Transcript

Below is a machine-generated transcript and therefore the transcript may contain errors.

Simone Vincenzi

Maria Franzoni  1:05  

just lovely to see you. It’s lovely to see you. I have to tell you actually, James, which I you probably don’t know. And Simone, it was instrumental in helping me set up my podcast, he was incredibly generous. And he helped me with everything I needed to know to get set up. So my podcast, which has now been running for three and a half years, so morning, right. So down, thank you, thank you for that help. So see on it, we want to go behind the scenes of your speaking business because when nosy not behind the green screen behind the

Simone Vincenzi  1:46  

truck in the state of the room behind me. So cleaning up.

Maria Franzoni  1:51  

So how did you start as a speaker

Simone Vincenzi  1:54  

Well, my speaking journey has been a bit weird at the beginning because it wasn’t something that was planned and also started very early. I started my first speaking business when I was 22. And I was working as a restaurant in the catering in restaurant as a waiter or a restaurant manager and been working the catering industry for about eight years. Because I started when I was about 14. And I ended up being in London, working in this restaurant and someone so the restaurant owner of the place where I was working and something in me that I couldn’t see myself. And he said, You know what, I think you can do more than just work in restaurants. And why don’t you go and attend like some seminars and seminars, I could barely speak English at the time. So I was like, I don’t know. And I ended up attending, like some courses and training. And it just hit me. I was like, I want to do that. I want to be that speaker, I didn’t even know if it was a job or if it was something but it’s like, I want to do that. And that’s how things that’s how the first step started. And then I started attending public speaking courses. And I started working with companies in organization to speak in schools. Because of course, like no one would listen to a 22 year old that just started speaking. So I was like, who can listen to me, kids in school. And that was the beginning of my journey.

Maria Franzoni  3:23  

Although actually, to be fair, they are the toughest audiences because you know, you’ve got to keep their attention. So you you did well there. But But tell me, what does your speaking business consist of what is the model?

What is your speaking business model

Simone Vincenzi  3:36  

The model of my speaking business is actually I’m using mainly at the moment. And right now as we’re speaking, we’re using speaking to promote. So the work that I do with GTEx is turning experts into authorities. And we help our clients increase their recurring revenues, build their communities and increase their visibility. So that’s the word that we do. And speaking has been instrumental for me the beginning goals to starting and growing GTEx. And the way we do it is to speak on other people’s events or online or offline, and then promote our courses or services. So for me, it’s less about I actually tell us very little about being paid up front, because my feed doesn’t come from the event organizer. My fee comes from the people that are in the audience that say I would love to attend a training Well, I would love to work with that company. And so that’s the majority of my business model, which I absolutely love because it makes getting the gig easier. Right? Because I don’t need to negotiate fees like I’m going in I speak for free, I don’t need to get paid. But then my payment comes from the audience. Now. The reality is that speaking now is not the end product. Not it’s not the end product I’m selling right for speed for all the speakers speak it is what they what they get paid for. So that’s the end of the journey most of the time, for me is the very beginning. That’s the first step. been building the relationship and then I need to deliver all the training and then I need to deliver what people then are buying. So that’s the that’s my business model. And what I’ve been doing for now 11 years, 1010 10 years, 10 years.


James Taylor  5:16  

So that model, I guess we contrast it between the can a more traditional kind of keynote speaker, one type of model that can speak to sell or sell from the sell from the stage virtual or in person stages. When it comes to I know a lot of speakers that do the kind of keynote stage that they said that the big breakthrough for them was when they got to a point in their speaking, where they could go and get paid go and give a speech. And at least two people would come up to them and book them for future engagements. That was the that was that’s when they knew it was working. So the kind of work that you do and speaking, more going to sell from the stage or selling from in a different way. What does that be in for you? What What was that breakthrough, that that moment when you when it’s working? There’s something here now I’ve got I think, I think I’m getting there? Well,

Simone Vincenzi  6:06  

they, there were two, three breakthroughs that are that I want to point out. And they were all really important. Because I think that in the in the in the journey of every speaker, there are some pivotal moments, some key moments that either help you validate is like, you know what I might be going in the right direction. And not because I’m making things up. So I very this is actually working, and then things that expand and consolidate what you’re doing what you’ve done. So the first pivotal moment was when I made my first sale, it was the first evening where we were selling like a mastermind for about 200 pounds for the year. And we had the four people buying it and we made 800 pound in an evening. And I was like this stuff works. Now, bear in mind, we’ve already run like 20 events and sold nothing before that moment. So there was a lot of trial and error, I had to learn how to sell because speaking to deliver some content and speaking to influence someone to buy a program is very different. There are two very different skill sets. They inter they overlap, but is a very different model is a very different style. The the structure of the speech is very different. So I had to master that. So the first, the first breakthrough was when actually there was the first validation. The second breakthrough, though, which was the what put us on the map was after about four years, we were running G Texan. And at that point, we were already around about 300 events. So we already knew how to run events. And I ended up being in a team in the team that organize an event for Les Brown in London with in front of 1000 people. And because it was part of the model, organizing team, that event, then I end up building a relationship with the event organizer and the organizer asked me, Can you help me host the event. And then after became can you be the main host of the event. And that was been the biggest gig of my life at that point. And I was ready to because we had already 300 events behind the curtain behind the green screen. And I smashed it that it was it was really it was really great. And that put us put our company and me as a speaker on the map. Because from there, we ended up getting booked for an event with Gary Vee the following year. And then people suddenly started taking us seriously. And that’s the power of having a breakthrough gig like that. It’s not that suddenly you become better than you were before. Now it’s still the same person. But people’s perception about you is completely different. So instead of seeing like do two young boys trying to build a company or try to build an event company, people saw someone’s eyes listen at Les Brown speaking from 1000 people. So that was the second breakthrough. And then the third breakthrough, which validated like I love this business model, it’s been the first day where I made 150,000 pounds in one day. And that was sweet. Sweet, I was like, Man, this is my business model.

Earning when not on stage

James Taylor  9:19  

Yeah. And this this type of business model. I think the other thing that maybe speakers or don’t do that kind of sell from the stage we we can organise especially I received the more traditional kind of keynote speaker style don’t really have maybe they have a book but they don’t have any other products. They there’s nothing else there apart from them their brand, their their expertise, their speech, and maybe maybe a book, but some of them we also can look to in terms of the kind of work that you do is that ability to also be earning when you’re not on stages, either in person or virtual. So can you remember that moment, that moment when you will? cop one morning, and there was money coming into your bank account, your stripe, your PayPal, whatever it was, and you didn’t have to be up on a stage.

Simone Vincenzi  10:09  

I remember that very clearly. I remember that very clearly. One was the very first time where I set up like an online program to teach selling skills. I mean, DVDs were horrible. If I look back, I don’t even look back at them. It was they were horrible. But then I put them I was selling them as I want to test it out. So I recorded those videos that we did really bad camera, really bad microphone, not proud at all of that work. But it was the first starting point, I didn’t know what I was doing. And I was selling them for $7. And that was not remember waking up one morning with the PayPal notifications, like you made $7. I made money while I slept. And those $7 Actually were more meaningful than any other sales that I got later, because that was the validation that even with something like imagine if I actually put some real good work around it, what could happen? Yeah, and then there was another moment where, you know, I think for every speaker, this number doesn’t matter your business model, I’m really big believer of having a mailing list, nurturing that mailing list, I’ve been sending an email a day for the past, at least seven years, I might have missed maybe like 10 days in seven years. So sending an email a day. And it pays off, it pays off because people are opening emails, people are buying through emails. And that’s how you build a relationship with people. And so we made a few millions over the years with using this strategy and talking and really being present in people inboxes as well as on stage. Because even if people don’t open those emails, a lot of them they can see them. And that’s reminders. That’s a brand that’s still branding. So you’re still top of mind. So the moment that when they need your services, even if they’ve never opened an email in there, like after they subscribe, the moment that they need your services, if you’ve been consistent, they’re going to buy from you instead of someone else. So that’s why I’m a big believer of that.

James Taylor  12:22  

So Maria, yes. Have you have you got your first online course? I know you’ve you’ve done your speakers on stages, you’re now I know you do a lot of coaching one on one coach group coaching in person events. Are you going? Are you coming to the dark side weathers so this online half

Maria Online Course

Maria Franzoni  12:39  

space, I have come to the dark side, and I have sold some online courses. Absolutely. And I think is a great model. And the other thing I’ve done is I’ve automated my my a lot, a lot of my work so people can actually go not only I think I know you do this already somewhere, but people can go on to your diarized system, I use Calendly. And they can not only book but they can book and pay and then shedule it all at once. So I don’t even have to go back and forth. It’s just it’s great. But we’re going on to automation there. Let me come back to someone because I love this idea of making millions, obviously. So what advice can you give to speakers who, you know, how can they monetize their speaking and their expertise better?

Recurring Revenue

Simone Vincenzi  13:21  

If I look at the I think there are three different parts that three components that I found are very influential in in this process. Number one is visibility. I mean, I know Maria, you talk a lot about visibility. I was really actually one of your emails that you put recently around like being visible and getting out there and being present. Because one of the I remember also one of the first conversations that we had, and I asked is like what get speakers been booked and you say I have this 4000 5000 Less than a database of speakers. But I give end up giving work to my door, remember how many maybe like 50 to 100 maximum of these ones. And they were the people that were keeping in touch with you. They were building, keep building that relationship that we’re on top of mind. And so visibility is the first thing is it doesn’t matter what kind of business model you use, how visible you are to the people that are going to pay you. If it is the audience that is going to pay you how visible you are to your audience. And what are you going to do with that? How are you going to show up through social media through email and different strategies, not here to talk about specific strategies because they depend from business to business. And then at the same time, is also how are you going to then convert that visibility into building your community, which is then the second part? Right. So once you’re visible, I think that building a community, whether resolve event organizers that are booking you and you’re now keep connecting with all of them and nurturing the relationship with them, or if it is with your audience, because that’s your audience that pays you, and you build that community. Now he brings in more sustainability to the business. So you not only build like stronger relationship and stronger connections, which I think, you know, they’re crucial in business. And in life, even if business falls apart, what we’re left with is the connections that we have with people, right. So building that community allows you to build a set of relevant connections, keep nurturing them, and showing up for them through the power of visibility. Which then leads me to the third point after visibility and community, which is recurring revenues. I think that the other speakers they go to a model where they only monetize either when they are speaking, or when they have that contract, or when they have that gig. And which is great when you have it. But everyone that is in the speaking industry can confirm that is terrible when you don’t because then you’re worried about when am I going to get paid next, where is my next gig coming from and every time there is like every month this restarting from zero and this restarting from scratch, which after a while, it gets tiring. And that’s how I was running my business in the first the first few years and then we switched to a model where we actually were focusing on recurring revenues where we would get either client or retainers or we would create membership and subscriptions or services where clients were paying a higher amount and then split it in very affordable payment plans for them which really helped our cash flow as well and help their cash flow to and building that over the years that model compounds so then knowing that you’re starting your month with all your expenses paid or even in profit, then everything else becomes play time. And that’s what I love like the kind of business model I love that I think it can really build brings stability, security in the business and also freedom of thinking you know, freedom of expanding instead of being in survival mode about what am I going to get a next client or you know, negotiating and lowering your fees because you need to get the gig which you know a lot of speakers that have been in this industry they have done I definitely have done it like I got I got bills to pay whatever you’re gonna pay me I’ll take it that you’re not if you if you use the visibility community of recurring revenues then you have a very stable business model. That’s what I love

Maria Franzoni  17:29  

and so simple when you explain it like that, isn’t it it just sounds so simple. I love the the retainer idea is fantastic. I think it really does work and I think more speakers should do that where they’re retained with by either their one to one clients if you’re working you know, with with b2c or the corporate clients. Absolutely. I think it’s a great model.

James Taylor  17:48  

I’m James Taylor, keynote speaker and speaker business coach and this is the speakers you podcast. If you enjoy listening to conversations that will help you launch and grow your speaking business fast new thought possible, then you’ve come to the right place. Each week we discuss marketing strategies, sales techniques, as well as ideas to increase the profitability of your speaking business and develop your craft. You will find show notes for today’s episode as well as free speaker business training at speakers This week’s episode is sponsored by speakers you the online community for international speakers, speakers, you helped you launch grow and monetize your speaking business faster than you thought possible. If you want to share your message as a highly paid speaker, then speakers you will teach you how just go to speakers to access their free speaker business training.

Maria Franzoni  18:35  

We’ve got an Angelica Malin has said this is such a helpful conversation. Thank you that’s probably to use Simona and


Simone Vincenzi  18:43  

everyone know where we’re all


Maria Franzoni  18:45  

here. And actually, you mentioned memberships so the membership thing talk to me a little bit more about that because that’s quite a big commitment if you’re doing them and you’ve obviously got to keep putting new content in I know James you have a membership yourself, don’t

James Taylor  18:59  

you? Here we have to actually we have three now that you got to think about one is

Maria Franzoni  19:04  

greedy that’s just greedy. Yeah, no because

James Taylor  19:07  

and a membership and you get a membership and it’s funny because you do have that thing sometimes like this morning, I got up and there was a couple of sales that came in and a few of them I couldn’t even remember having created the product it was like so long ago because it was on some subscription the nature of it was a subscription. And it’s funny because somebody as he’s talking just now and sharing this and so many memories both good and bad flooding back to me of horrendous mistakes made and so I know like we’re talking a lot about profitability here and so I’ve got to share this because what why it’s so important was someone is talking about now with the membership is going to share with you just now and subscriptions and continuity and ongoing. The reason I want to stress how important is what he’s saying is don’t do what I did. So the first course I ever launched, it was, I was in a job I didn’t, I was enjoying the job. So I wanted like a side hustle thing. So okay, I’m going to create a course. But I didn’t have any content. So I decided to create an online course 365 lesson online course. But I only created the first three lessons of it. And I sold it and I sold like 200 units of this online course by hand created. So for the next 365 days, I was basically chained to creating a new lesson you of course, okay, I don’t like that. But I don’t that’s not be profitable. Because I sit and work out what it costs, the time and everything is not so good. The second one was doing launches, which are great, and you make all this money comes in very, very quickly. But the nature of a lot of the launches is that they’re quite wearing on you mentally. And also, you’re giving very high percentages to two affiliates. So actually, when you look at the profitability end of it, it’s like you might have made a big number. But at the time, you said look at it’s a much smaller number. But the third one, and this is going to come into what Somani is going to talk about now and but why it’s important is when I started doing membership subscription 2010. For the first ones, suddenly, it was like this, the the veil had been lifted to this whole new world, I thought I could have a business forever doing this. And so and it also is the perfect business to run alongside a more traditional speaking business, because it can flex to you and to your what’s going on your site. So I just want to say that but don’t do as I’ve done, do what Simone is going to tell you now because this is gonna be much more useful for

Simone Vincenzi  21:41  

you. Listen, whatever mistakes you’ve made, I’ve made them too. I think that, everyone, that’s how we learned though, I’m not. I think Miss making mistakes is a really important part of the process. And a lot of people they want to get it right. Just want to get it right. What’s right, I think we will never get it right. We get it better. That’s That’s my personal belief in personal philosophy and doing anything. So that’s how we learn. That’s how we start. And without even like the first crappy video that I put out, I will not have the business they have now. And he started from there. So I don’t see that as a mistake. I see that as a stepping stone. But I’m going to probably break your heart to both of you. Because if you listen to my language, I mentioned importance of recurring revenues. And you said, the importance of memberships. Which event two very different things like membership is a business model to have recurring revenues. And I actually did a YouTube video, Lisa, that that’s been released yesterday on this thing. As soon as someone mentioned recurring revenue automatically, we are thinking memberships. Yeah, we do write low end memberships, and maybe like 10 to 50 pounds or 10 to $50 or $100. Maximum. People can cancel at any time. That’s generally the model that has been instilled in us. But I hate it. I guess not work.

Maria Franzoni  23:01  

Total work, right,

Simone Vincenzi  23:02  

fewer reasons. And I’m not saying this. And everything I’m saying is that, you know, I’m sharing my perspective, there are people that are crushing it with that model. I’m not saying that that model, I’m saying that I personally hate it. I’ve tried it multiple times. What I hate about the membership model for like the monthly membership, and let’s talk about monthly memberships, is the amount of work that you’re doing to retain clients. Because what people don’t say that behind the scene is actually the average cancellation rate after a trial or a month it is between 50 to 75%. On that model, that’s the average we’re talking about across different churn rate. Right. So the churn rating, sadly. So now, if I have to put a lot of work and getting that clients anyway. And now 75% of them or less a really create something incredible with a strong retention program and so on, are going to leave. I don’t like the model. So what we did, which is that my preferred business model is going to selling either yearly membership. So I don’t sell anything for less than a year commitment. And the reason why is because for the client perspective, you know, it takes longer, it takes longer for them to make that decision, compared to it constantly try try as you go, but then their commitment level is higher. And that also allows me and allows me to get more results with them or our organization to get more results with the client because they’re not going to stop at the first obstacle. No one we are the people are buying this kind of memberships. They are looking for transformation. And transformation. It’s painful. Most of the time. You need to reinvent yourself. There are challenges are coming into unexpected. And so if they have an easy way out what they’re going to do a lot of people not everyone, but a lot of people they will take the easy way out. I want to take it away. So then you’re sticking actually with the process so we can go through those challenges together. So my favorite business model is actually a higher ticket program like a higher level of membership, where they get more support compared to a bunch of videos that they’re never going to watch. And then they’re going to pay anything between 100 to 500 a month for that kind of level of support they’re going to get in, and the minimum a year commitment. And I found that the results are, are way more of way higher the results of the clients that we get, that’s how we’ve been able to grow to help more than 500 businesses to become profitable. Because we were able to follow their process, we were able to follow their journey. And at the same time, by having like a higher level of payment plans, or even if there is an option of paying paying in full, then he helps really us with the cash flow and helps the clients with their cash flow too. And that creates a win win across the board. And that’s my favorite. Now, it takes longer for to get that client to make that commitment. Yes, absolutely. I agree with that. But once it’s in, it’s in, and on a business level, it works better for them, and for us. So that’s what I wanted to say in terms of immediately people think about memberships. But actually you can, as long as you create recurring revenues, whether you create them with retainers with higher ticket programs and other stuff, it’s up to you. But I guess

James Taylor  26:17  

it’s also about knowing your your target market as well. So you that number you mentioned maybe is maybe a really small number for someone, or maybe a really high number for someone. So it kind of depends on that. So I know some markets where they even struggled to sell like micro continuity, like $5 a month Patreon type things. And then there’s other ones like if you’re net jets subscriber, so you have private jets and things, you know, these are much higher numbers, but the because it’s that’s kind of what it is. That’s that’s that’s the price of entry. I was always told the number I was always told, I don’t know where this, I don’t know what your thoughts are on this. And Maria, I know you do coaching, but on that monthly amount, especially if it involves any individual kind of individual coaching side, it should be about the amount that someone pays for their mortgage every month. That was the kind of number I was always going to talk to have in mind. So I don’t know what the average mortgage is. We’re all in the UK and the average mortgage in the UK, was it 1500 pounds a month or $2,000 a month or something. So that was a number that I was always going to I don’t know what’s what’s your take was everyone’s takes on how to kind of price those those kind of continuity type programs.

Simone Vincenzi  27:26  

Do you want to get started Murray on this?

Maria Franzoni  27:28  

Yeah, sure. Sure. For me, it’s the outcomes, it’s based on the outcomes. So it I don’t think it’s so you know, and if the outcome is really high, and the cost is really high, they’re going to get it back. So I don’t think it’s based on I wouldn’t base it on the on the mortgage amount.

James Taylor  27:44  

So let’s say for you, for example, if you can guarantee someone that that working with you that they will get at least 110 $1,000 speaking engagement, for example, what percentage do you think it would be fair to take for giving that result? percentage wise?

Maria Franzoni  28:02  

Well, the fact that they can do it again and again and again. You could charge 100% I don’t. But then once you’ve is I say to people, you know, cuz people come to me because I’m a former Bureau owner, former agent, they’ll say to me, book sell me something and I say, Well, no, I’m not going to do that. Because if I’m selling you it’s like giving a man a fish. So they eat for the day. But I can teach you to fish and then you eat every day. Because you know, why should I be the person that person you rely on? You should be self sufficient? Sumana What’s your take on the on the cost on the amount? Really good.

Simone Vincenzi  28:41  

That’s my that’s my take on it. Because pricing is the there is that never ending debate. And for those of you that are listening, actually to the show what I did I lick my finger and put it in the air to listen to this podcast listeners for the podcast listeners that you couldn’t see the video like my finger put in the air and then see where the wind blows. The reason why I did that is because there is the never ending debate around how much should I price my my program on my thing, pricing on a service like unless you’re selling something physical where you have a hard costs, right, you’re selling a product is different. You have a hard cost you have delivery that you have to factor in you have inventory and so on. But if you’re selling a service, then it is a very personal journey as well. Because it’s not just how much is worth to the client is how much are you comfortable to charge as well. So there is an inner and an outer journey. And eldest people, everyone can tell you all you should price higher. Everyone can tell you, Oh, I think you’re too cheap. But the fact is that if you’re not comfortable to pitch that number, you’re never going to get the client because people respond to how confident you’re going to be. So when someone asked me how much of a price my default answer is, what’s the highest number that you feel comfortable to charge now for this service? Pick that was the highest number that you feel comfortable to charge right now for this service, that if you are in front of that clients, then you’re 100% in your confidence. And actually, you feel that is a great deal for them, but is the highest one, because money consciousness expands. So right now it might be very small. But then the more reinforcing feedback you have about yourself, your sense of identity in the work that you do, the results that you provide for your clients. Now, also your value, expand, your sense of value expands. So now you’re increasing the price. And you’re always congruent with yourself. So that’s, that’s my take on it.

Tip Of The Week

Maria Franzoni  30:35  

Love that. Love that. So we’re rapidly running out of time, because we could talk obviously, Italians can talk Can’t we get together, but you’ve given us so much value, and I’d love to take as much as I can out of you today could share a tip that that would give every speaker that so they can build a profitable business, what tip could you give?

Simone Vincenzi  30:57  

Well, I would say that I think that every speaker should give a go to be able to presentation to sell something. Because it’s always going to be useful. Like at the end of the day, you’re always selling yourself, whether you’re selling your your services as a speaker, or you’re selling a membership, or you’re selling a book, or you’re selling a set of programs, then understanding how to speak to sell, I think is one of the biggest skill that you can get as a speaker. Because you’re going to bring in your speaking training your your craft you’re going to bring into on the table, but understanding the structure and how to make an offer and how to get someone to buy, then it becomes a thing to your ticket to financial freedom. Because you can use it in any other field. Like once you understand the dynamic on how to do it, then you can use it to sell your own products. Or you can also offer that as a service to other companies, which I did to sell their own products and be the face of that particular launch or that particular pitch. And now it expands automatically weight massively your opportunities. So understand how to create that particular presentation and the dynamics of it. And giving it a go even if it is not your business model, you know, play with it, try just because my business model is not keynote speaking, doesn’t mean that I don’t want to be trained to be lucky to be a keynote speaker. Because there might be a moment where I’ve been cold to deliver a keynote, and I want to be ready for that moment. And it’s part of my speaking repertoire, the more I can offer, the more I can deliver to people, the more chances I’m going to have to get booked whether he wants situation or another. So that will be my biggest piece of advice. If you’re linking to monetization, there now to speak, to sell because it is gonna make a huge difference and give you a lot of freedom.

Maria Franzoni  32:49  

I’ve actually been on one of seminars, courses where he taught that model, and it’s really easy to follow. And you think oh my goodness, it makes so much sense. And we applied it within that weekend, didn’t we actually used it straightaway, you helped us create it and use it and and it was very good. So Nick costs and has said my timing has ever is impeccable. So obviously he arrived late, don’t worry, you can rewind and watch again. So it’s not a problem. It’s not lost. And James, how could you wrap up for us?

James Taylor  33:18  

Yeah, so you’re just talking about converting. And then you have a very kindly given a a giveaway that we’re going to have a link to here, which is your webinar conversion kit. So tell people a little bit about what that is? Because it’s kind of builds on what you were just speaking about there.

Behind The Scenes Of A Successful Speaking Business 


Simone Vincenzi  33:33  

Yeah, exactly. So we’ve been asked a lot of times ROI from all our clients to put that into a process into a system like how do you create the converting presentation. And right now, whether people whether it’s because like it or not, you know, webinars become a big part of the business model, whether you’re a hire to deliver that webinar, or whether you’re doing the webinars yourself. So we have created a very simple to follow process to create a high converting presentation that brings in your personality, your content, what is it you want to deliver, and leads either to a consultation, if that’s your business model, or to a direct sale, that depends on what you’re offering. And we have put it together in the webinar conversion kit is only $30 to get it and it gives you all the training and the framework on coming up with the topic of the presentation, creating it and delivering it with all different resources like slide decks and Trello boards to help you out in the process. So that’s my gift to you.

James Taylor  34:31  

If there’s one place that people should go if they want to connect with you personally, where’s the best place to go and do that? The best place

Simone Vincenzi  34:37  

is LinkedIn. At the moment, he was Facebook but then someone decided to hack my account and I lost everything moving on. So it is which that can be another interesting conversation. But now it’s LinkedIn so you can find me or you can type Simone Vincenzi. You can see someone with my face that’s gonna be me.

Maria Franzoni  35:00  

Oh my goodness, I’m so sorry to hear you were hacked that fall fall. Anyway, we’ll find you on LinkedIn. See more. Thank you so much. It’s been wonderful. I’m still my head’s reeling with all the value that you’ve given. James. Thank you. It’s lovely to have you back. Thank you, everyone for listening and tuning in. Bye bye from us for this week. Bye.

James Taylor  35:18  

Bye, everybody. You can subscribe to the speakers you podcast on Spotify, Apple podcasts or wherever you get your podcasts while you’re there. Leave us a review. I really appreciate it. I’m James Taylor, and you’ve been listening to the speakers you podcast.