How To Stand Out As A Professional Speaker – #133

How To Stand Out As A Professional Speaker

For the last decade, our guest has worked with Business Owners, Entrepreneurs, MD & Investors in order to help them stand out when they are delivering talks and speeches, pitching, or looking to win business through delivering speaking. His unique and effective structures, impactful delivery training, and teaching “language that lands” have helped to hone their messaging, perfect their stories, and thus enable them to win more business. He has spoken globally at conferences, events, in front of teams, leaders, and managers on how to pitch and win new business. As well as speaking he has worked with some of the leading companies and corporations and entrepreneurs on customer service, how to get into the media and how to successfully pitch on top-rated television programs such as “Dragons Den” and “MasterChef the Professionals”.  Welcome Elliot Kay


  • What does it mean to be more giraffe?
  • How can someone apply this to their speaking?
  • Tell us about the 8 principles – could you share a couple.
  • Biz model
  • Why is it important to stand out as a speaker?
  • How do you help people be more giraffe?


Artificial Intelligence Generated Transcript

Below is a machine-generated transcript and therefore the transcript may contain errors.

James Taylor  0:00  

I’m James Taylor and you’re listening to the SpeakersU podcast a show for aspiring and professional speakers. This episode is with my co-host, Maria Franzoni. Enjoy the episode. Our guest today really is gonna be talking to us today about How To Stand Out As A Speaker. For the last decade, our guest has worked with business owners, with entrepreneurs, MDS, and investors in order to help them stand out when they’re delivering talks and speeches, pitching or looking to win business through delivering speaking, his unique and effective structures, impact delivery, training and teaching language that lands has helped to hone their messaging perfect their stories, and thus enable them to win more business. He has spoken globally at conferences, events in front of teams, leaders and managers on how to pitch and win new business because he doesn’t want to win your business. As well as speaking he has worked with some of the leading companies and corporations and entrepreneurs on customer service, how to get into the media and how to successfully pitch on top rated television programs such as Dragon’s Den and master chef, the professionals. Please welcome to the show, Elliot K. Hello, hello. Hello. Elliot. Welcome, welcome. And you’re looking very bright this morning. Great. A bit of none of this kind of boring kind of dark blue stuff I’m doing today. So there’s so so you’ve inspired me, I’ve got a little bit of orange, your honor to come on the show today you brighten up things. sta

Elliot Kay  1:34  

Well, I know James that underneath that you’re wearing orange boxer shorts. So that makes up for

Maria Franzoni  1:41  

I need to know after the show how you know that but let’s not. So your your fan is in the house, a Facebook user. Unfortunately, we can’t see their name. But oh, this session will be good. Will be so good. So fat, no pressure there, Elliot no pressure. Let’s start because we’re talking about giraffes. And seriously, we need to understand what what does it mean to be more giraffe?

Be More Giraffe

Elliot Kay  2:03  

Great question. So being more giraffe means daring to stick your neck out to stand for something be seen be heard for all the right reasons. Because if you think about it, giraffes have access to resources and food that other animals simply don’t have access to pick because of their long necks. And because of how they built by doing that, in itself, they have access to opportunity that other animals don’t have except for an elephant. Now the elephant the only reason the elephant has access to that same food or opportunity is because it can knock it down by giraffe doesn’t need to do that. It’s graceful, it just rises above the rest and gather that gathers the food by itself. So if we look at it from a speaking context, it’s about standing out for the right reasons about being heard for the right reasons about being booked and standing for something more that your industry or market want to hear about. Therefore, book you in pay for it. versus what’s happened in the last well, pretty much two years is the speaking industry. A lot of it has retracted people have gone back to playing it safe. They’ve gone back to what they think works versus daring to forge forward and owner space. And that’s what being more giraffe This is interesting.

Maria Franzoni  3:22  

Interesting. So I do have to challenge you slightly though. Because if you continue to climb you see, so I could be monkey I could.

Elliot Kay  3:35  

A monkey is limited by only what he can hold. US only got one you see

Maria Franzoni  3:40  

there’s got one arm then yeah, what to eat while I’m out there. Yeah, okay, no, but I do like I you know that I love the whole thing about standing out because there’s so many speakers out there. And that it there’s so many of them turn into like cookie cutter versions or photocopy versions of each other and they see someone succeeding, they think I’m going to do the same. I’m going to emulate that. So that’s standing out thing actually is really applicable. Tell me how give me some examples of how a speaker can do that.

Elliot Kay  4:09  

Fabulous question. So first things first, you know, the front end of every speaker is their marketing. It’s their messaging. It’s what they’re saying and how they’re saying it. So again, a lot of people go when they go well, do I need to be loud and obnoxious. Only if that’s your style? If that’s not your style, then the answer is no, don’t be something you’re not. It’s about how the messaging lands, right. It’s about how you communicate them. But from social media and traditional marketing. How do you catch the eye right? We have three seconds. That’s that’s the reality. We’re in a three second world. And if you can’t catch the eye in three seconds as a speaker, often people move on. So what’s your marketing package look like? What is your messaging? Does it land? Yes, colors. Is it down to having things like I’m the giraffe. Well, I don’t want to be the giraffe man. You may discuss that. But are you Being more giraffe, right? Are you standing out? You know, are you the sales guy? The pitch guy, the pitch doctor? Are you the guy with the handkerchief, right? The thing that gets the door open is one way to stand out. Now there’s no one fits all, and nor would I ever won that. But as a speaker, it’s about celebrating your uniqueness, but packaging your uniqueness in a way that’s marketable. So you and I, Marie, have known each other for four years, right. And I think we’ve got a fairly good relationship, and you’ve trained for me, and you know, you’re in my third book, and but only now, right? Only now, have you been like, Elliot, I know how to position you because I’ve got my marketing messaging, right. I’ve got something that stands out before that you have, you know, in your beautiful honesty, you’re like, you sound like everyone else, you’re just blending in, I can’t promote you, because you’re not unique enough. And that’s the thing about being more giraffe. I don’t have a formula. It’s not like I’ve got a giraffe formula. But what I will say is that it’s about the packaging, it’s about your connection statement. It’s about your bio, it’s about the images you use. It’s about how you edit your videos. It’s about the stories you tell, as well, which is the for me, the starting point for being giraffe nurse is the stories you tell as well, because that’s something we can all do very naturally without anything sophisticate. I hope that answers your question.

Maria Franzoni  6:27  

No, it’s lovely. I’m going to hand over to James because James I feel so when we started working together and you came in as a speaker, you came into a very crowded space in the creativity space, but you were a bit giraffe yourself. Because you stood out in the fact that you you made the topic totally your own. You changed it so that it was you know, super creativity. But also the thing that you did for me that really stood out that I had never seen before. And I still talk about it, because it really made a huge impact was the fact that you used AI to analyze your audience. And you showed us you unpacked it and showed us how you’ve done it. And I’m sitting there thinking you’ve just described me. So then when you delivered your content, it was talking to me. So I think you embody the giraffe thing. Jones, do you agree?

James Taylor  7:15  

One I mean, on the draft thing, just speaking there, I’m actually reminded of a conversation I had very early on when, like that thing that you were just talking about earlier about trying to find your your space and get your packaging. I remember having a conversation with a a great speaking American called Rob Waldo Waldman. He’s a former fighter pilots, wonderful hall of fame speaker. And he can basically explain what you just explained to me now he uses a different time he called he said, in a land of vanilla, you need to be mint choc chip. That was the way that he described it to me screen. That’s it. Food I know. And so, but it was basically the same thing that you’re saying. And I remember thinking about the time, I think, yeah, you’re right, I’m gonna have to figure out how to do that. But this is a this is a challenge. I don’t know how many of your clients you find this with. Maybe you work with a lot of very successful speakers, entrepreneur entrepreneurs, especially speakers, that sometimes we can feel like kind of going that saying, Okay, I’m gonna be that giraffe. I want to stand out. It feels like also it could hammers in a little bit to box boxes in and like, Well, what about if I want to something on speak about this other thing I’m also really interested in and this I’ve got this other interests and why can’t I be like Madonna or berry that just changes every 10 years? So what would you what would your response be to that there’s someone that doesn’t want to nestle feel hemmed in, they want to explore their creativity, their creativity, but at the same time realize it has to be packaged in a certain way for people to buy it.

Explore Creativity

Elliot Kay  8:41  

First question, we’re looking for the door opener, right? That’s what we’re looking for when it’s about being more giraffe. Can you speak about other topics? Yes. If we go back, Madonna, she’s a singer. Right? So she always goes back to singing, and she reinvents her image but her essence is the same David Bowie, musician, singer. He reinvented his look so speakers can very much do that you can still be the pitch doctor you can still be the creative guy or but what you’re doing his repackaging that now what we’re looking for is the door to be open once the doors open. You then have those conversations sure I can talk about pitching I can talk about storytelling. I can talk about XYZ but to get the door open it’s a lot easier to do it if you’re known for that thing for that men choc chip for being more giraffe right in your case. You know when Maria talks about you using AI to analyze the audience, right? Once you get known for that, then you can open the door and and I think that’s where again. I do get that and when I work with people I’m like no, let’s get you get get let’s get you known for one thing first, then let’s open up. The other answer to your question James is it’s also knowing the depth of your market as well. Because if you’re Wherever the depth of your market, you’ll know that you have other talks which you can offer, which will serve that market or that audience. Right? Now, if it’s that shallow, then you have to go wide. And as you you, we all know that is a very hard thing to market when you’re going wide. I’m a motivational speaker, right? That is so wide, and so hard to market, unless your motivational speaker for left handed penguins who can break dance now, again, maybe a non existing market, but if it’s very deep, then you can offer motivational in the workplace and motivation in relationships, then you can start to break it down.

James Taylor  10:40  

So yeah, absolutely. So and on that, so you’re in terms of what the you do, you’re, you have multiple products, let’s say we think about a product suite, like an apple, you have multiple products, you might get the iPhone, but then you’re gonna get the iMac, and you’re gonna get all the other things as well. So I think, you know, for a lot of our listeners just now what, that’s one of the things that they, they struggle with think, Okay, well, I guess I can, I can get really focused on this topic, let’s say the topic, but I can get really creative on the products that I offer. And kind of that’s the, that’s the Brett’s gonna go deep. So it’s almost like a T shaped as they say. So when it comes to your business, what are the products that you offer? And is there one that you can almost use? Is that that tip of the spear, that lead thing to open that door? And then you can have take them to other places?

How Can A Speaker Stand Out

Elliot Kay  11:27  

Yeah, I think we need to make a distinguished distinction here, even sorry, I can speak English, I promise. There’s paid speaker, and then a speaking to sell. Right. And I want to I want to dive into that, if I may, because again, this is part of giraffe. And so I think that’s part of the question you’re asking when you’re a paid speaker. And I’m going to watch Maria’s eyes very carefully here, because I’m wondering if she’s gonna question you, when you’re a paid speaker, obviously, you’re getting paid to give away the how, that’s what they’re paying the 10, the 20, the 25, full with stories full of learnings. But really, people are paying you for the how, when you’re speaking to sell, what you’re doing is selling the what is missing and what the gap is. And then you need to fill the gap. Right? So you if you get paid 20,000 pounds, and then you’re doing a speak to sell, and you’re not getting paid, you’re gonna annoy a lot of people that paid you know, 20,000 pounds, you shouldn’t give away the how, in your signature talk in your speaking to sell. Now, of course, you can get paid for that. So when you’re speaking to sell, what you’re doing is you’re leading the customer to the next step in the customer journey. So I do for example, I do master classes when I speak, when I’m speaking to sell, I will do a mass, I will do a talk around for example, yesterday, I talked about how to stand out as a speaker and be more giraffe. And I give my six principles about being more giraffe, which is what we’re talking about here, then I will lead them to an entry point. So they’ll either be a master class or very low paid one day training, for example. And then from then on, I have my masterminds and I have my one to ones or I have my ad hoc trainings. So when you’re speaking to sell, you tend to lead them somewhere. Okay, when you’re paid to speak, it depends on the conversation you’ve had prior to being booked. But what conversations that leads posts to being booked, you never really show up to deliver the paid speaking gig with an intention to do a sale at the end. However, that doesn’t mean you can’t set it up in the scope and go look, I’ll gladly do this talk for you. I’d love to do this talk for you. Here’s my fee. Fantastic. When I’m done. Can we have a conversation to discuss while the products if it’s right, I could offer you. So it’s important to understand the two distinctions speaking to sell, pay to speak, pay to speak, you give away the how speaking to sell, you sell the what does that answer the question?

James Taylor  13:59  

Absolutely. And on that, see, I can’t do what you do. I can’t do the speak to sell. And I know people like yourself and other people that are friends of mine speakers who are brilliant attic. And it’s a really hard thing to do it become well, you see people do it. And they kind of do a ham fisted job at it and feels kind of icky. But they see the great people do it. And it feels like wow, this is like a bit it feels almost it’s like a different universe, sometimes from the speakers who are just getting paid, they’re not necessarily gonna have other things that they’re selling right there on the stage. So, and this was a question that you posed to me yesterday as you buy one of my students and I’ll be thinking about so it’s very top of mind what you’re saying. Is it possible not from my understanding that the why and the how part but just from a skill set point as a speaker, the technique that has to go into speak to sell which is a different model to the you know, that speaking, these are the people that can do both of those, well, a very high level do you think

Elliot Kay  15:00  

I think there are plenty of people that can do them. Well don’t need you don’t have to be high level. I don’t think so to me the word and everyone knows that Cobra is the structure. It’s all about the structure use, right? So keynote has well, there’s various It depends what you’re taught and what you’re trained on. But you know, if you think about a keynote, you zigzag, right, so you have a strong Oprah story, you make a point, you have one thing, one message, then you zigzag to the next point, story. Message is exactly the next point story message, boom, strong closer, right? That’s a key No, in very one on one strip down. But when you’re thinking about speaking to sell, it’s a very different structure, then it’s a strong opening, very quickly demonstration of the problem, then who are you to solve that problem? Then what’s your solution? Then? What’s the story that backs it up? What’s the content that demonstrates the what they need to know and then a strong call to action? It’s all about the structure. For me, the structure, the language, of course, is the other one, and how you deliver that impactfully? So yes, there’s people like yourself, who specialize in doing one thing, and that’s great, right? It’s a choice you have to make as a speaker, I think more and more people are hybrid, because of the reality of the speaking world. And really, the expectation of being a paid speaker now has gone up a whole notch, that no longer the days of, hey, I’m a speaker, great, let me pay 5000 pounds cool, and you show up and you just drop something, and people like Dangs. Now the standards are much higher, right? That was more like 20 years ago, when you just announced you’re a speaker. So I don’t think it has to be a high level, I think it’s a matter of maybe for some people retraining. But the other thing I talk about, is being confident in your ability to sell and being comfortable and authentic in how you sell. So it’s not about learning someone else’s way of doing of course, the structure will guide you there. But it’s also being authentic how you do it. So we’re always value lead. And we always sell when I do my speak to sell not keynote, obviously, I don’t sell them. And we believe in adding value up front, therefore earning the right to sell. And that’s kind of how we also teach. So you can do both. It’s a choice. You don’t have to write when you know certain speakers like yourself and other speakers get to level they don’t need to they can just keynote. That’s it done. And then they will sell the consultation and so the workshop, fine. It’s just a different path, and you have to do what’s comfortable for you at the end of the day.

James Taylor  17:24  

I’m James Taylor, keynote speaker and speaker business coach and this is the SpeakersU podcast. If you enjoy listening to conversations that will help you launch and grow your speaking business fast new thought possible, then you’ve come to the right place. Each week we discuss marketing strategies, sales techniques, as well as ideas to increase the profitability of your speaking business and develop your craft. You will find show notes for today’s episode as well as free speaker business training at This week’s episode is sponsored by SpeakersU the online community for international speakers, SpeakersU helped you launch grow and monetize your speaking business faster than you thought possible. If you want to share your message as a highly paid speaker, then SpeakersU will teach you how just go to speakers to access their free speaker business training. Maria, you said a really interesting position because you’ve represented a lot of great speakers who and what we think of more the traditional kind of keynote kind of style of speakers tend not to sell from the stage or speak to sell, but your own business. Now, I know you do you do a lot of speaking, and you’re always outgoing, speaking to different groups. So I don’t say like Maria, what’s your take on that? Because you’ve you’ve seen you have your lived both of these different worlds? Well,

Maria Franzoni  18:35  

I’ve made a note to rewind and write down the structure actually. I thought that was great. Elliot, you broke it down use for you’re so right with regards to structure because that structure gives you confidence, it gives you something to pin on it gives you a roadmap. And that is so good. So yes, I’m learning to do a bit of both. And the point you made about you have to give value first to earn that right. The value and you have to be credible as well to do that. And then for sure, so yes, so I’m doing a bit of both. But I’d like to rewind. So let’s rewind the video, you said something early doors that I wrote down and I want to share some of it. You mentioned you’ve got principles about how to be more giraffe? Can I’m not expected to share all of them. Could you share a couple for our audience?

Elliot Kay  19:23  

I can share them all very quickly. If you

Maria Franzoni  19:26  

didn’t expect you to do that. That’s super value. Go for it.

Elliot Kay  19:29  

Okay, so here we go. So principle number one is customer time, of course. And what do I mean by that? It’s really about listening to feedback. And if a customer wants face time with you, if a customer wants to spend time with you, you say yes. And what I’ve watched and I’ve worked with some incredible CEOs, and I’ve worked with some incredible CEOs, it’s the ones that listen, are the ones that actually cornered the market. Right. So we’re talking right now in terms of the principle of being more giraffe. When I deliver talks, by the way Well I do have the principles are slightly different if you’re a speaker the other one is there to bomb you’ve got to make mistakes you’ve got you know, we learn by making mistakes. And again, a lot of speakers are afraid to make mistakes. A lot of free speakers are scared to be more giraffe. You know, you and I know Maria when I first came out with be more giraffe. You’re like, What is he doing? Even when

Maria Franzoni  20:22  

you were dressing up as a giraffe? That was it that was a little bit crazy. Apart from when you do your charity runs, then you can get dressed as a dry.

Elliot Kay  20:31  

But even my business was like what you know, SEMA is like, why is he doing with this being more giraffe, he’s being a bit but then when you learn and understand it like that makes a lot of sense. And now I’m getting known as that guy who’s about being more giraffe. So you’ve got to dare to bomb it might work. It might not. You know, like when we test content, like comedians do tools to test the content. And they’ll make notes, you literally see them go no, that didn’t work. That joke was terrible. We weren’t using that again. Got a dare to bomb, right? The other one after that? Of course, of course. How would you know of course, it’s not about you. Please remember, as a speaker, as someone that’s selling a business or a service, not about you, it’s about your customer and the problem you’re solving for them. So please remember that as well. And when you’re speaking, when you’re doing your keynote, it’s about elevating the audience. So it’s not about you, you’re the facilitator. I think the last two years have helped with the next one. This is principle number four is with vulnerability comes power. And people are really seeking out connection with speakers now they really want to know that you’re approachable. Now it’s the right amount of vulnerability, admittedly, so. But I think people are done with the whole like, screen and being masked and oh, look at me, I’m very important. They want that vulnerability from the speaker now. So that’s another one that’s important. The other one is the the three most dangerous words in the English language. Do you know what they are? James?

Maria Franzoni  21:50  

I love you.

James Taylor  21:54  

That’s the most expensive words.

Elliot Kay  21:58  

Do you know if you haven’t hazard a

James Taylor  22:00  

guess? Three most expensive words? No, no dangerous, dangerous, or the most dangerous words as a yes. Yes, I can. I was gonna say because you a lot of things you can’t do as a result. No, Elliot, tell me what it is, was dangerous.

Elliot Kay  22:15  

I know that.

Maria Franzoni  22:16  

I know. We’re like that.


Elliot Kay  22:19  

Right? And so what we want to do is, is have a parachute mindset and mindset, it’s open, that’s willing to learn even when it’s really uncomfortable when it’s really horrible, right? It’s keeping that parachute mindset and not saying I noticed stuff, especially when I’m training or you go to this, the greatest speakers, the people out there who dominate markets are the people that are willing to know that they don’t know that. Right. And they look at the inches and the millimeters, it’s easy to fall into, I know that. The other one is we talked about is always play 111% go big, right, you can always get pulled back, but go bigger than you’d normally go. And that will help to more left repetition creates mastery. This all ties in, it’s about going in again and again. And again, looking, reviewing learning, looking, reviewing, learning and growing. And then the last one is take responsibility and track your progress. Right. So you’re you’re in charge, it doesn’t matter. If you’ve got five agent bureaus, if you know, it’s up to you to make it happen. At some level, it’s up to you continuously to make it happen. And you’re the one that needs to track that you’re the one that needs to make sure you’re on top of things. Even if people are doing it for you and you’ve got a team, it’s still ultimately your responsibility. So those are eight principles to be more.

Maria Franzoni  23:35  

Brilliant. Brilliant. I agree with every single one of those. What about you, James?

James Taylor  23:39  

Yeah, that the repetition when I think is interesting. From a speaker standpoint, I think it’s really interesting just now because over the past 18 months or so we’ve obviously everyone’s had started doing virtual wear that’s in kind of webinars if you’re not going to speak to sell or online conferences on virtual events. And one interesting thing I’m seeing is, it’s interesting to be seen as US speakers coming through. It’s almost that they’re getting bigger, they’re able to do so many more speeches, then even I mean, I started doing professional speaking I don’t know, four years ago or something like that. So really relative’s wish I remember just getting started having to do like you said that repetition and you’re going out and you’re doing maybe the rotary clubs you do all these kind of things, just to kind of pay your dues get in there, try out things see what’s working like that comedian. And now I look at some of the speakers are coming onto the scene now. And they’re doing what I did took me a year to do in a month, albeit virtually. So they’re getting to test out because they’re doing like three a day, and so on. And so I’m a little bit jealous if you’re just a new speaker coming into it just now. Wow. It’s a it’s like all these great musicians now that are coming onto the scene. We were talking about music earlier, because they’re all able to access all these incredible other musicians are playing and teaching things on YouTube. And so the quality of the your average player that’s coming onto the scene now is so much higher than it was you know Even 10 years ago as well, so it’s kind of exciting. But the repetition, I think it’s such a, it’s such a powerful one that you said.

Elliot Kay  25:07  

Yeah. And it’s those who don’t. Because once again, I’m sure you see this Maria’s use will change is certain speakers get to a certain level, and they just plateau, right? They get very comfortable with their ability, which is okay. But if you really want to kind of go to the next fee, the next level, it’s about repeating but growing, repeating and growing, we interviewed someone this week on our podcast, and he charges 100,000 pounds between 100,000 $900,000 to a quarter of a million. And we asked him, What’s the difference between a $10,000 speaker and 100,000. And he said two things, one, the power of your brand, to your ability to continuously work on your craft again, and again, whatever level you reach, and what however much you get paid. It’s about ironing out the tweaks the inches. And when you do that, that’s when you can start to command the huge fees. So it’s massive, and people underestimate the importance of repetition to become masterful.

Maria Franzoni  26:05  

Yeah, very good point. Very good point. I think he probably answered the final question we were gonna ask you, we’re gonna ask you, how do you help people be more giraffe? I imagine you take them, you take them through the eight principles to use that how you work with them?

Technique Speak to Sell

Elliot Kay  26:15  

Yeah. So it depends, again, what they need, but I would work with them to get known we’d work on the packaging as well how they position themselves. So then we bring in amazing people like new Maria to work on their bio, and things like that. So is about those principles. When I speak, I speak about those principles. And then I got ones for speakers as well. It’s really about taking them through that. Getting them to find that that thing to be known for then package that then market it. And then of course deliver once that book. So that’s how I’d worked with people who are speakers. If they’re business owners, we work more on the signature talk side how they speak to sell their brand or product or service. So it’s a slightly different process.

Maria Franzoni  26:57  

And what about when your books is for a keynote? For example, what would you be? Would you be talking about the eight principles there? Yes, tying them to every business, I suppose it’s applicable to anybody, isn’t it?

Elliot Kay  27:06  

Right? So my quinoa is based around the principles mixed with giraffe facts. And that’s what I do with that. And we were discussing that I probably need a slightly more yellowy feel suit to me, but that’s coming shortly. But yeah, that’s what I’m, that’s what I’m being in conversations now about being booked for is how to be more giraffe with your business, how to be more giraffe with your marketing. It’s all around those principles.

James Taylor  27:31  

And I know we also have on people go to speaking and go to the resources there, just email and go for the resources. We’ve also got a link there to something I think Maria’s taken, which is your Speaker Express Scorecard. So maybe you should just tell people what that is. And we’ll have that the link people can go I think we can go to speak Express Or they can go to speaking and get that that link as well. So tell us about what is the scorecard

Elliot Kay  27:56  

what it is it’s your influential test. It’s how influential Are you as a speaker so what we’ve done we’ve taken 30 questions, and we want some very clever AI stuff that works out your personalized scored base 30 questions around confidence around how your messaging lands around how likely you are to get booked so a lot of what we talked about and they’ll take you three minutes to do 30 questions and then at the end you get a personalized score. And there you go to working from home my wife works in mid interview the world of working from home

Maria Franzoni  28:30  

with my man that went out and waved at me so you know we all happens doesn’t it carry on? Sorry. So you do you do your three minute, three minute questions

Elliot Kay  28:39  

you do in three minutes and 30 questions and what you get is a personalized school. And then you also get an 18 page report full of tips and advice on how to improve on each area as well. So that’s what the scorecard does go to the websites and then if you never want to hear from him again you’ll just unsubscribe once you get the report but if you do want to hear from me and you will hear from me that is a promise still on the list

Maria Franzoni  29:02  

18 pages that’s great value isn’t it for because that’s new don’t charge for that too. You know,

Elliot Kay  29:07  

it’s completely complimentary.

Maria Franzoni  29:08  

Amazing. Amazing. It’s a great report definitely worth doing sorry, James I interrupted you.

James Taylor  29:14  

Trip to Maria and you mentioned that you’re you’re in the third book which is this the standout as a speaker and be more giraffe. That’s the name of the book.

Maria Franzoni  29:23  

I’m not in that one. I’m not in that one. No, I’m not in the woman’s cartoons. Although I could be a little animal in there. Maybe not a giraffe,

Elliot Kay  29:33  

you’d be a lion lioness. I’m

James Taylor  29:38  

gonna have a link to that stand out as a speaker be more giraffe people and get that from me, which I know is some of the things that we’ll be talking about today. So yeah, which book is Maria and

Elliot Kay  29:48  

speaking fluent sounds so she’s in my fourth books. I’ve written five books in total. So she’s in the fourth book

Maria Franzoni  29:53  

finished my first James. I can’t finish my first game he’s putting every time he tells me About his five books every time I talked to him, and he got a compensation we get it feels a little bit like that. So we’ll also get, we’re going to have a link to that book, which is a stunning book, actually, I think it’s the it’s the best book yet, even though I’m not in it every time. It’s just, it’s such fun and it’s so it’s look at it. It’s brilliant.

Elliot Kay  30:20  

I mean, this is an audience. Yeah, I mean, I can see if there’s an image that looks like you You keep talking for as I see if I can find one. Maria,

Tool Of The Week

Maria Franzoni  30:30  

ah, I was gonna ask you to share your tip or tool, actually, before we sign off for the day. So you probably need to focus on that rather than trying to find a picture that you can insult me with.

Stand Out As A Speaker & Be More Giraffe : A Modern Guide To Monetizing  Speaking eBook : Kay , Elliot: Books

Elliot Kay  30:42  

Okay, so my tip until well, let’s just go with a tip, right? Because we’ve we’ve shared tools, you’ve got the book, you’ve got the scorecard. My tip is this look there to be seen there to be heard that to stick your neck out for the right reasons. Be patient, be consistent, be passionate, and know that your uniqueness will shine through When positioned in the right way. So give yourself permission to play be more giraffe, and be brave. That’s my tip.

Maria Franzoni  31:12  

Wow. Isn’t that lovely?

James Taylor  31:15  

Beautiful, beautiful. It’s

Maria Franzoni  31:16  

really good. To hear that, James.

James Taylor  31:21  

I know we always because we haven’t done this for a little while because you were always complaining to me, Maria, that I’m always talking about sharing a tip or a tool that’s really expensive. It’s going to cost a lot of money.

Maria Franzoni  31:33  

Ending it I keep buying stuff.

James Taylor  31:36  

I think probably the I think probably what was the some expensive ones actually. But probably this is one of the most inexpensive little things I’ve got. Now I want to give credit. Now I think it was Tom Morley in his group in the remote speaking Facebook group, which is a great group. If you’re not a member of that group. Someone recommend I think it was Tom recommended something that I’m wearing just now. And it is not the boxer shorts, the drop, you pointed

Maria Franzoni  32:03  

you gave it away, you leaked to leaked your body language.

James Taylor  32:07  

I transmit Okay, so it’s in my ear just now. So I have lots of like fancy can any air systems being a musician, you get these ones made for you. But someone recommended this because I actually just the things like this, I don’t like wearing the my ear pods, the Amazon, the wily white, because it isn’t really weird, the white and bright. So this was what was recommended to me. This is like $20 or 20 pounds. I think it’s a little thing. And it’s a little earbud like people with hearing difficulties would would wear. And it’s great. And it’s Bluetooth. So I can hear everything just now I don’t have to have anything fancy, very small, very discreet. The only thing that’s a little bit strange is when you put it in your ear and it switches on. It speaks to you in Chinese. That’s the only little kind of strange thing. But apart from that it’s a great tool. We’ll put that tool if people go to I don’t even know it is one of these very generic sounding brand names. But about 20 pounds is a very

Maria Franzoni  33:08  

I could afford that’s fine. I might do that and not have these. Yeah, there you go. Brilliant. Brilliant. James. Thank you, Elliot, thank you so much so much. You so much value so much content and you’ve got a cold so this this is a man cold, right so you know what it’s like when they’re ill. And yet he was brilliant. Elliot, thank you so much, James. Thank you so much.

James Taylor  33:28  

You can subscribe to the SpeakersU podcast on Spotify, Apple podcasts or wherever you get your podcasts while you’re there. Leave us a review. I really appreciate it. I’m James Taylor and you’ve been listening to the SpeakersU podcast.