In this episode of the SpeakersU Podcast, James Taylor and Maria Franzoni dive into one of the biggest decisions every professional speaker faces — whether or not to write a book. With reading habits changing and attention spans shrinking, is publishing still worth it?
Maria shares what she learned from writing The Bookability Formula, including how a book clarifies your thinking, protects your IP, and raises your authority. James discusses his upcoming SuperCreativity book, why he waited five years before writing it, and how books can elevate your speaking brand. Together they explore the pros and cons of traditional vs. self-publishing, how to use your book as a marketing tool, and creative ways to launch and promote it.
Whether you’re a new or established speaker, you’ll discover why books still matter — and how to make yours work for your business, your brand, and your audience.
Memorable Quotes
“Writing a book unravels your thinking — it turns spaghetti into structure.” – Maria Franzoni
“A book is the summation of years of ideas, handed to you for £20. That’s incredible value.” – James Taylor
“Authority comes from author. A book changes how clients perceive you.” – Maria Franzoni
“You don’t need a book to be a successful speaker — but it can unlock a higher level of opportunity.” – James Taylor
“Attach your book launch to an event that already has your perfect audience.” – Chris Gardner (via Maria Franzoni)
