SL007: What Is The Difference Between Speaking Versus Training (The 70 Rule)

The other day I was speaking in India and a member of the audience asked this question…”what is the difference between speaking versus training?”. In today’s episode of The Speakers Life (filmed in Beirut, Lebanon) I share what I believe the key differences are.

  • Professional Speakers of India
  • Becoming a Professional Speaker
  • Becoming a Professional Trainer
  • Keynote vs Workshop
  • The 70/30 Rule
  • Transmitting vs Conversing

Artificial Intelligence Generated Transcript

Below is a machine-generated transcript and therefore the transcript may contain errors.

Hi, it’s James Taylor, keynote speaker on creativity, innovation and artificial intelligence and the founder of SpeakersU. You today I’m in here in Beirut, Lebanon, this beautiful city that just sits on the water here. And a question I was asked a few days ago speaking in Chennai, India, for the Professional Speakers Association of India’s annual summit. And someone asked me this question, I had a captain, we can really reflect on it before being able to give an answer. And the question was this, what is the difference between speaking and training being a professional speaker and a professional trainer because we often see these things used together. And at this event that I did here yesterday in Beirut, I was actually able to do both. I was giving a keynote and then I was also doing a half day workshop has been both a speaker and a trainer. Now you don’t have to be both a speaker and a trainer. You can just be a trainer and you can just be a speaker, but I encourage you actually if you have the ability to be able to do it, try and be able to do both of these things because they can actually compliment but they are different. They require different skill sets.

But one of the biggest differences between speaking and training is what I call the 70/30 rule. So when you go up and you give any kind of speech or any kind of presentation, keynote or speaking that breakout group, then what you’ll tend to find is 70% of what you’ll be doing is really presenting is presenting information is inspiring, educate, educating in that way. And about 30% of it is getting feedback from the audience working with the organs having a conversation with the audience asking questions of the audience. So is that kind of 70/30.

70 is almost like transmitting 30% is receiving and having that conversation when you do training, on the other hand, is you actually have to flip it around. So it’s going to be that third, only 30% is actually going to be you presenting ideas and kind of speaking in that type of way. And the vast majority is 70% of it is facilitating having those conversations pulling out the best.

In other people, so essentially you’re flipping these things read. So they are complementary skills, but they’re not the same skill. So you can become a great keynote speaker, and you don’t have to be a great trainer, or likewise or flip the ran the other side. But I think there’s really an opportunity now, and a lot of events where a lot of people say to me, James, we’d love you to come and give a keynote. And if you’d be so kind to give a 90 minute workshop or a half day workshop. There’s huge opportunity there, but it does require that you just flip things around a little bit and you develop each of these skills in a really focused and disciplined way. My name is James Taylor, and I wish you great success with your speaking.

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