SL034: Speaking Business vs Speaking Practice

In today’s episode of The Speakers Life I talk about the difference between building a speaker business vs a speaker practice.


Artificial Intelligence Generated Transcript

Below is a machine-generated transcript and therefore the transcript may contain errors.

I want to talk to you about a difference between building a speaking business versus building a speaking practice. You know what those two different things are speaking practice is really like a doctor’s practice or a dentist practice is all about the individual expert, in this case, you as the speaker, so it’s about building your personal brand. A speaking business, on the other hand, is something that can continue without you and can perhaps be sold on doesn’t necessarily need your day to day involvement. So a lot of people say they’re building a speaking business when really they’re actually building a speaking practice. And there’s nothing wrong with that. But the way that you build it is slightly different. If you’re building a speaking practice is all about trying to get your hourly rate as high as possible. It’s about trying to ensure you’re building your personal brand, and its really ensuring that you’re making the best possible use of your time. And speaking business, on the other hand, is about building systems, processes. A team, a corporate brand, obviously, they can go on the past be sold and can continue without you. Now there’s nothing wrong with either of these options, they’re both equally valid. But always be asking yourself what am I trying to build here? Am I trying to build a speaking business or speaking practice?

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